Privacy Policy

Introduction

In our mission to connect consumers directly with factories and eliminate middlemen at Terra, we collect and use information about you, our:

• Manufacturers using Terra to sell products directly to consumers
• Customers who shop at a Terra-powered marketplace
• Partners who develop services for our platform or otherwise help improve the Terra ecosystem
• Visitors to Terra's websites or anyone contacting Terra support

This Privacy Policy will help you better understand how we collect, use, and share your personal information. If we change our privacy practices, we may update this privacy policy. If any changes are significant, we will let you know (for example, through the Terra admin dashboard or by email).

Our Values

Trust is the foundation of the Terra platform and includes trusting us to do the right thing with your information. Three main values guide us as we develop our products and services. These values should help you better understand how we think about your information and privacy.

Why We Process Your Information

We generally process your information when we need to do so to fulfill a contractual obligation (for example, to process your subscription payments to use the Terra platform), or where we or someone we work with needs to use your personal information for a reason related to their business (for example, to provide you with a service). Laws in the European Economic Area ("EEA") and the United Kingdom ("UK") call these reasons "legitimate interests." These "legitimate interests" include:

• Preventing risk and fraud
• Providing and improving our products and services
• Completing customer transactions
• Responding to legal requests and preventing harm
• Marketing and advertising
• Engaging in compliance activities

In some cases, we may also have a legal obligation to collect or retain your personal information. When we process your information because we or someone we work with have a legitimate interest, we make sure to consider and balance any potential impact on you, and your rights before we process your personal information.

Your Rights Over Your Information

You have the right to access, correct, delete, port, or object to the use of your personal information. This includes:

• The right to be informed about our collection and use of your personal data
• The right to access the personal information we hold about you
• The right to have inaccurate personal data rectified
• The right to erasure (to be forgotten)
• The right to restrict processing of your personal data
• The right to data portability
• The right to object to our use of your personal information

You can manage most of your rights by logging into your Terra account and updating your information directly. For more comprehensive requests or questions about your rights, please contact our privacy team at privacy@useterra.com.

Where We Send Your Information

Terra is a US-based company that operates globally. Your information may be processed in the regions where you access our services, where we operate, or where our service providers operate. Terra takes appropriate safeguards to ensure your information is protected regardless of location.

When we transfer personal information from the EEA, UK, or Switzerland to the United States or other countries which have not been deemed to have adequate privacy laws, we use appropriate safeguards designed to ensure your information remains protected according to applicable law.

How Long We Retain Your Information

We retain your personal information for as long as it is needed for the purposes for which we collected it, or for other legitimate business purposes, including legal, regulatory, tax, accounting, or other compliance reasons. The length of time we keep information depends on the purpose for which we collected it and how we use it.

Our Use of Machine Learning

We use machine learning (algorithms that can learn from data without being explicitly programmed) to help us provide you with better and more relevant services. For example, we may use machine learning to help detect fraud, predict purchasing trends, or optimize logistics. When we use machine learning for making decisions that could significantly affect you, we implement appropriate safeguards for your rights and freedoms.

How We Protect Your Information

We have implemented measures to help protect your personal information from loss, misuse, and unauthorized access, disclosure, alteration, and destruction. While we use reasonable efforts to protect your information, no method of transmission over the Internet or method of electronic storage is 100% secure, and we cannot guarantee absolute security.

How We Use "Cookies" and Other Tracking Technologies

We use cookies and similar tracking technologies to collect information about your browsing activities and to distinguish you from other users of our website. This helps us provide you with a good experience when you browse our website and also allows us to improve our platform. We use these to:

• Keep you signed in
• Remember your preferences
• Measure how you use the website
• Target our marketing
• Improve our services

You can set your browser to block or alert you about these cookies, but some parts of the site may not work correctly.

Contact Us

If you have questions about your privacy on the Terra platform or how we handle your information, please contact us at: